


Do you want:
…a highly engaged and effective board?
…a more robust and predictable fundraising program?
…better communication between your organization and the community around you?
Then read on, because you’re about to discover how the Mission Achievable system will deliver that to you.
Are you raising the funds you know you should be raising?
If not, it’s probably because there isn’t GREAT communication between the triangle of leadership (the Board, the Executive Director, and the Development Director). Inherent in most nonprofit organizations is something called the “Tension Triangle”. Even though the Board, the ED and the DD are all working toward fulfilling the mission of your organization, many times it’s the misaligned expectations that hinder your success.
To help you overcome this, we’ve put together a unique training series that helps get rid of the “Tension Triangle” so you can excel at reaching your fundraising potential.
Good fundraising starts with good communication and
GREAT fundraising starts with GREAT communication.
GREAT communication starts with a shared language and properly aligned expectations. Over the next 6 months, we will train your Board Members, your Executive Director, and your Development Director to better communicate with each other AND with the general public …making it much easier for you to raise significantly more dollars.
Besides raising more money, some of the side benefits you’ll receive from this program is that your job will actually become less stressful and more enjoyable. Your board will be happier and more responsive too. Imagine what that will do for you.
Here’s what you’ll get with the Mission Achievable system:
You’ll get three packets.
One for the Board.
One for the Executive Director.
And one for the Development Director.
Each packet comes fully loaded with individualized training and tools. The training is broken up into modules, so that it’s easy for you to learn and implement the different strategies and best practices.
The modules are laid out to help you build a solid foundation and then build up from there. Here are the modules (NOTE: there’s a whole lot of information here):
Module #1 – Good Governance
- The different faces of governance
- Governance expectations from outside sources
- 3 questions board members should ask around being utilized
- Should you have a “give or get” policy for board members? the answer may surprise you.
- The 3 traits of highly effective boards and nonprofits. Does your NP have them?
- 6 elements of a highly effective team
- Roles and Responsibilities of the ED, DD, and the Board
- How to handle tension and conflict between the ED, DD, and the Board
- Traps boards fall into and how to navigate around those traps to improve the future of the organization
- Strategic vs Fiduciary modes of Governance
- The difference between a fundraising committee and a development committee and how that can affect your success
- Board structure and the 4 basic board committees you need for success
- The power of committees of trusteeship
- Key management responsibilities of highly effective organizations
- Creating a robust and effective evaluation method of success
- What the ED needs from the board to be truly effective
- Stories and examples of successful nonprofits
- Sort term “fundraising” and long term “resource development”
- The biggest and most common policy formulation mistake and how to avoid it
- Protecting the public trust and the legal obligations of a board of directors
- Best practices around Revenue Assumptions
- Formulating income streams
- Transactional verses Relational Fundraising
- Donor attrition rates and why getting the 3rd gift is so vital and how to keep donors giving
- Social ventures and how they can provide self generated income
- 6 major challenges facing nonprofits today and how to rise above these challenges
- Common board meeting schedules – how frequently should you have board meetings?
- What the most effective board meetings look like and how they are structured
Module #2 – Strategic Planning
- Creating a strategic plan worthy of the community you serve
- How to learn about what the community needs are and plan for the future
- The 3 aspects of “guarding the mission”
- How to best prepare your organization for the future
- Creating unity around the plan and vision for the future
- Putting the framework in place
- 4 areas in creating achievable goals
- The process of strategic planning
- How to use the red dot method to strengthen your organizations plan
- Questions to address in the planning process
- Creating a roadmap for your future
- The 6 key areas to look at when planning your future
- How to create community engagement in your strategic planning process
- Where many organizations stop when creating a strategic plan and why they’re ensuring failure by doing so
- Building a case for support
- 5 elements of a case for support
- 6 practical steps to creating a strategic plan
- How nonprofits can move to the next level in fundraising success
Module #3 – Annual Giving Plan
- The big mistake nonprofits make in their annual giving plan
- 4 roles board members should play in an annual giving program
- How to create a robust foundation for all your fundraising efforts
- How to bring unrestricted dollars to your organization
- Creating the stepping stones to really big gifts/donations
- What to watch out for with your annual giving program – avoiding setting yourself up for problems
- Growing your donor base
- Ways to get board members involved in your annual giving program
- How to not leave money on the table in your annual giving program
- Creating a seedbed for major gifts
- How to renew old donors
- Creating a reliable source of income year after year
- The 5 “I’s” in fundraising
- Strategies for building your list of donors
- Different types of fundraising programs to include in your annual giving program
- 6 common pitfalls in annual giving programs and how to avoid them
- The best way to create strategies and goals for your annual giving program
- How to grow your annual giving program in a very reliable and stable way
- 7 steps of an Annual giving assessment
- Learn what the foundation of an annual giving program is, it’s probably different than what you’re thinking
- The steps to putting an annual plan together – step by step
- A comprehensive list of strategies for growing your annual giving program
- Ways to celebrate your successes
- How to predictably double your annual dollars raised over the next 5 years
Module #4 – Creating a Fundraising Board
- How to overcome and alleviate board member concerns and fears
- 10 strategies for turning your board members into a high performing board
- 5 key talking points board members need in order to be effective communicators
- Roles and Responsibilities of effective Board members, DD’s, ED’s
- Topics to include in board meetings to help board members be more effective in fundraising
- How to make fundraising fun for board members
- How to get board members to feel like they are making a huge difference in their board service
- How a” list of 3″ can make a huge difference in the effectiveness of your board and move your organization closer to it’s goals
- How to get your board to actively reach out and engage the public
- Setting expectations
- How to alleviate frustrations between Boards, ED’s, and Development Departments
- How to create strong partnerships with board members
- How to evaluate where to begin with your board
- What your board members are thinking, common frustrations and how to alleviate those frustrations
- Tools to help you to turn your board into a highly effective board
- 4 key messages board members want to know about your organization
- How to get board members to be your partners in fundraising even if you don’t have board members who want to fundraise
- Concrete ways to get your board members to become highly effective partners in fundraising
- The one committee that’s vital to the success of your organization financial success
- How to “nudge” board members and make them feel good
- Changing the language of fundraising
- How to use language that’s less intimidating and more user friendly for board members
- How to take the fear out of asking for board members
- 4 types of board members and how to determine each board member’s type
- How and why it’s important to typecast your board members
- What board trait foundations use as a barometer when it comes to determining their support for you
- Simple ways to build board member confidence in fundraising
- How to get all board members excited about fundraising, even if your board members are currently terrified of fundraising
- Tools you needed for maximizing your boards effectiveness
- How moving one item on your board meeting agenda can have a great impact on the culture of philanthropy in your organization
Modules #5 & #6 – Major Gifts
- 3 things all successful major gift programs have
- The different roles board members play in helping to raise major gifts (it’s not all about asking!)
- Where philanthropic gifts come from
- A fill in the blanks, done for you major gifts toolbox template
- The reasons why donors give to major gift programs
- How a donor moves through the major gifts process
- Techniques used to move donors through the major gifts process
- A simple way to make solicitations less stressful and much more successful
- How to get significant gifts from donors
- An example of a successful major gift
- How to bring joy to your donors
- How to overcome the top 3 challenges in starting a major gifts program
- How to overcome the notion that you don’t have enough donors to start a major gifts program
- Not enough staff to implement a major gifts program? No problem. We’ll help you overcome that problem
- What are the 3 key building blocks of a MG program? We’ll walk you through the process of creating these key building blocks so you can build a robust MG program
- How to help board members to become comfortable in the major gifts process
- How to build and grow your list of major donors
- How to get prospective donors excited about giving to your cause
- How to create a case for support
- How to inspire volunteers and donors
- How to bring the right people together to set up a successful MG program
- Who needs to be on your major gifts committee
- How to create a giving club
- Building momentum around a giving club
- What to look for in prospective major donors
- How to create greater engagement with major donors
- How to get regular donors to become major donors
- Strategies for bringing donors closer to your organization
- Creating a cultivation roadmap for donors
- How to get donors to put your organization in their top 3 organizations they want to support
- How to determine when to ask a donor for a gift
- What you need to have in a major gifts toolkit
- What the top organizations have in their major gifts toolkit and how to best use these tools for maximum major gifts
- How to not get tripped up when asking for the gift
- How to get your major gifts program financially started right away – how to get major gifts coming in within 60 days
- Strategies for increasing donation amounts
- The greatest benefit from a major gifts program…and surprise, it’s not money
- How a skeptical organization created an extra stream of $1,000,000 of donations coming in each year
Bonus Module - Strategies for Social Media
- How to integrate social media into your organization
- How to handle privacy and free speech when it comes to social media
- How your values will govern the problems that will arise online
- How to create guidelines and policies and put them in place
- List of ethical dilemmas that occur online
- How to handle ethical dilemmas
- How to handle confidential situations
- When to involve legal council
- Why your social media guidelines and policies shouldn’t focus on different social media tools like Facebook or Twitter
- The real costs of social media
- Why volunteers shouldn’t be in charge of Social media
- Social Media ROI
- The strongest voice you have in social media
- Why social media needs to be part of your overall strategies
- How to use social media as a great opportunity
- 7 principles for social media success
- How to be authentic verses institutional
- What donors are looking for from you as an organization involved in Social media
- The different roles and responsibilities of the ED, DD, and Board
- How to properly respond when somebody attacks you through social media
- Determining your objectives with social media
- 3 key questions for building a solid social media strategy
- How to safeguard your organization
- How to easily stay current on the changes in social media
- The different budget assumptions you’ll need to make in order to support social media
- The keys to success in social media
- How to be more efficient with social media
- How to choose the right tools
- How to create content
- An easy way to create content
- What to do before you jump into social media
- How to find out where your supporters are online
- Creating a social media plan
- The most important step in figuring out your social media plan
- Great ways to use social media
- Having the basics covered
- Ways to get supporters to engage with you
- Using Social media networks
- A powerful but underutilized tool you need to be using
- Creative ways to use photos in social media
- Steps for implementing a social media plan
- List of tools that will replicate your message across multiple social media platforms
- Time saving tools
- How to use social media to drive traffic/donors to your website
- Codes of conduct
- How to measure social media success (your social media impact)
- Creating an integrated strategy
- What to do as the social media tools change as time goes by
- 4 keys to social media success
- —–MOBILE GIVING—–
- The quick ins and outs of mobile giving
- Is mobile giving right for your organization
- The steps it takes to implement a mobile giving campaign
- How you actually get the donations from donors
- The 2 major challenges around mobile giving right now
Bonus Module - Attracting and Retaining Your Workforce
- Creating a stronger organization by developing a more stable team
- Steps to building a solid and effective workforce
- Setting policies
- Leadership planning
- 6 expectations Boards have of the Executive Director
- Succession planning
- Creating a strong working relationship between staff and board
- How to benchmark yourself against peer organizations
- Compensation strategies for retaining staff
- The true cost of turnover of staff
- How to evaluate staff in a “no-tension” way that also strengthens your organization
- How to have an effective annual evaluation process
- 3 key things to include in the evaluation process
- Roles and responsibilities of the Executive Director, Development Director and the Board
- Creating a well defined hiring process
- Creating and Setting clear expectations
- Creating realistic expectations
- Critical questions you need to ask in the interview process
- How to make the best decisions on who to hire
- Where to look for somebody to hire
- Evaluating past performances of somebody you’re looking to hire
- What to do if you don’t have an HR Dept
- What questions you should avoid during the interview process
- How to set compensation for a new hire
- What conversations you need to have up front when hiring somebody
- How to create win-win relationships with staff
- A plan for growing your team
- How to overcome disharmony among your team
- Ways to measure expectations
- Where most dissatisfaction is found in an organization
- How to alleviate future dissatisfaction
- How to keep job satisfaction at a high level
- How to screen applicants
- Who needs to be at the interview
- Who to include in the hiring process
- How to reconcile salary discrepancies when hiring new staff
- The steps to creating an effective annual review meeting
In addition to the modules, we’ve included “Done-for-You” tools, forms, and other resources to get you up and going FAST with these strategies.
As Tom said in the video, we’ll also be conducting monthly webinars over the next 6 months to help you even more. These webinars are free when you purchase the Mission Achievable system. And if you can’t make the webinars, we’ll record them and add them to your online membership site…
That’s something else you get.
We’ve also created an online membership site for you. You’ll find all the videos on the DVD’s also online. This way, you’ll be able to share them with board members that may not have been able to make it to a board meeting where some training took place.
One really great thing about this system is that once you buy it, it’s yours forever. So whenever you get new staff or new board members, you’ll have top notch training immediately available for them to learn from.
Here’s what to do next:
If you would like to grow your organization’s financial resources and have a truly effective and engaged board, then go ahead and give the Mission Achievable system a try. It comes with a 45 Day, no risk guarantee. If for any reason it doesn’t live up to your expectations, please send it back for a full refund. We want you to be completely thrilled with it.
So, if you think you’d benefit from all these strategies and tools, go ahead and choose one of the options below.

